Professor Slobodan Adžić
PhD, MBA, BSc (Hons)
Faculty of Management, Serbia

As an academic and expert with a diverse international education and professional experience, I am a highly qualified professor of leadership, management, and marketing. I am able to effectively teach these subjects due to my firsthand experience as a proven leader, having held executive positions as President and CEO in both the public and private sectors. I am able to effectively "walk the talk" and bring real-world examples and insights into my teachings. What is the distinguishing feature of 1-2-3-4-MANY? I am ONE of a kind because I have TWO citizenship: Serbian and Slovenian, I have taught in THREE countries: Serbia, Kuwait, and Saudi Arabia, I have studied in FOUR countries: Serbia, Austria, the United States of America, and the United Kingdom, and as a business and political leader I have managed THOUSANDS of people.

With a world-class MBA and Ph.D. education, as well as my experience as a business and political leader, I am able to effectively connect theory with practice. I noticed that there are not many good academic books relevant to business leaders. Some academics do not know what business leaders want, but, as both an academic and experienced practitioner, who has managed thousands of people, I understand this. The books I have written are primarily academic books on leadership with the aim to present the academic findings in such a way as to satisfy rigorous academic standards and to help the business community understand the boundaries of leadership. There are just a few views on leadership theory from the CEO position, as I am able to deliver.

My other area of interest is strategic management. Design of the strategic management processes and the proper use of strategic management tools and techniques are research areas of specific concern. I am also interested in revealing theories that sound good academically but have doubtful practical applications. A good example would be the learning organization, as a management fad. During the pandemic, I investigated the impact of the COVID-19 pandemic on state economies and business operations.

Finally, after obtaining the highest academic level of a full professor (two times in two separate academic fields), I broadened my views and academic approaches. My first area of interest is the Neolithic culture of Vinča and its leadership practices. I am currently researching the business and marketing situation of the Serbian national alcoholic beverage Rakija, which was recently included in the UNESCO List of Intangible Heritage. The results of my research established me as a leading expert in the marketing of alcoholic beverages in Serbia.